Valencia are the third most popular team in Spain, and a constant thorn in the sides of the top two, Real Madrid and Barcelona.
They also, as they love reminding anyone who will listen, deserve recognition as one of the "big boys" in La Liga, with six league titles and seven Copa Del Reys.
Their team boasts some of the best talents in Spain; Villa, Silva, Vicente, and Joaquin are just some of the impressive names Los Ches are lucky to have in their line-up which, at least on paper, is strong enough to compete for the league title this season.
Clearly this paints a rosy picture of the club's current state, but is it really all sunshine in the Mestalla?
Sadly, no.
Valencia have constantly whined about the amount of attention Real Madrid and Barcelona receive, but they can finally rejoice as the spotlight will be on them this season, albeit for all the wrong reasons.
Goodbye Benitez [2004-2005]
Like any team, Valencia needs men in suits to operate the club. But, unfortunately for Los Ches, in 2004 those men were as useless and inept as management can possibly be.
Valencia’s management has been invoking the wrath of the fans and the ridicule of spectators for as long as I can remember; but the most recent fiasco gained prominence with Juan Soler’s arrival on 2004, which coincided with the departure of Rafa Benitez.
Benitez’s famous quote, “I asked for a sofa and they gave me a lamp”, pointed the blame toward the men in suits, and it is where the blame should rightly be placed.
Soler, who bought the majority of the club's shares and became the president, tried to amend the mistakes of the previous managment and convince Benitez to stay. But the coach decided that enough was enough, and insisted on leaving while he still retained his mental health.
Claudio Ranieri was the unlucky successor in charge of creating a winning team out of a talent-studded yet dysfunctional dressing room, and with a pesky managerial nose peering over his shoulder.
After one season and a seventh place finish, Ranieri was sacked, and the next victim, Quique Flores, was brought into the slaughter house.
Flores to The Rescue [2005-2007]
Flores proved he was the man for the job, finishing in third place after a very impressive first campaign. He even managed to finish fourth the following season, despite numerous internal conflicts and spats.
Flores was hailed as the man who could handle the lunacy of Valencia, and returned the club to the right path. In the fans' eyes, he was the new Benitez.
But in 2007, after some disappointing results and endless conflicts with the management, the "new Benitez’" was sacked, after both the club and the fans turned against him.
Soler can rightly argue that he couldn’t avoid the departure of Benitez as the mess was created before he arrived, but he repeated the same mistake as the previous management—by sacking the only coach to achieve any form of success.
Common sense states that not many quality coaches have the stomach to handle the mad house that is Valencia, so when you find someone who does then, by all means, you hold on to him as if he was dear life itself.
Sadly, common sense is not so common after all (least not at the Mestalla), and Valencia hired their third coach in four years, Ronald Koeman.
Koeman? Oh My! [2007-2008]
A widely accepted consensus is that Koeman was happy to be the management’s puppet in the hope that he could keep his job long enough to move onto better things—possibly even to slip into the vacancy left by Rijkaard’s imminent departure at Barcelona.
However, six months later, Valencia were too close to the wrong end of the table and in real risk of relegation.
While he dragged down Valencia, Koeman also managed the great feat of ousting Albelda, Angolo, and Cañizares , the most loyal players on the team.
The sight of Albelda crying in a press conference, coupled with the team's disastrous performances, turned Koeman and Soler into hated figures in and out of Valencia.
On October 2008, Koeman was unceremoniously dismissed from the job, and the three outcasts were allowed to return to the club. Valencia finished the season in 10th place under caretaker Salvador Marco, or Voro.
Change was imminent for the blighted club.
Ding Dong, The Witch Is Gone [summer of 2008]
If this short summery makes you think Valencia had turned into a circus, then you have seen nothing yet as the drama, backstabbings, resignations, and mayhem in the boardroom itself are enough to produce a soap opera that would make Mexican television look like a lighthearted sitcom.
In a desperate final attempt, Soler hired a financial consultant, the shady Juan Villalonga, only to fire him two weeks later. After four years of disasters and an impressive display of single-handed destruction, Soler finally started getting sick of his toy and decided to sell his shares in the club on the summer of 2008; but not before announcing that the club is “a dying patient.”
Valencia are in serious debt; the original debt was 439 ME, and 350 ME for the new stadium—making the total a staggering 789 ME (about £642m).
Valencia must pay 150 ME (around £122m) by the end of this year to avoid going bankrupt.
As Stubborn As a Bat
In comes Soriano, the new president of Valencia and major shareholder.
Villalonga suggested in the media that the club must sell some of its star players in order to survive, and everyone expected a major clearout, with the team setting free some of their most expensive bats.
But Soriano had another plan—sell all the players returning from loans, keep your best players (David Villa alone could’ve brought in more than 50 ME), and give them new contracts you can’t possibly afford.
In a mind boggling move, Soriano rejected ludicrous offers for European champions Villa and Silva, one of them coming from the new Chelsea, Manchester City.
One can only wonder whether Soriano actually has an alternative plan, or if Valencia will have to endure the same fate as Fiorentina.
The New Guy in Town
Valencia’s latest coach is the young Unai Emery. At only 36, Emery is hailed as one of the most promising managers in Spain after he achieved wonders with Almeria, leading them out of the second division and into an eighth place finish in the first Division—all in just two years at helm.
Whether he can manage to keep his head from falling remains to be seen, but he is off to a good start in La Liga with a convincing 3-0 win against Mallorca. Things are relatively quiet in Valencia, and will stay that way as long as the team is winning.
But Los Ches can’t contain the storm for long, and this season will be decisive for Valencia. Will they be able to pay the debt and recover their status as one of the titans in Spain?
Or are the fans and the players doomed to pay for the mistakes of the men in suits?