Ethan Holliday Signs Historic Adidas NIL Contract; No. 1 Prospect for 2025 MLB Draft

Ethan Holliday is joining the Adidas family as the apparel giant's first baseball NIL athlete.
Adidas announced Holliday's signing in a press release on Tuesday.
"Signing with adidas was a no-brainer," Holliday said in the release. "Seeing my brother sign with adidas as a young player was special for our family, so to now have this opportunity myself is incredible. I'm honored and thankful, and I truly believe working with adidas will help me take my game to the next level and reach the goals I've set for myself."
MLB.com has Holliday ranked as the No. 1 overall prospect in the 2025 draft class.
Adidas noted as part of the deal, Holliday will debut the latest version of the ADIZERO Edge+ cleat.
This move to sign Ethan is similar to what Adidas did with his brother, Jackson, who signed a sponsorship deal with the apparel company in 2022 before being drafted No. 1 overall by the Baltimore Orioles.
Both Ethan and Jackson are the sons of seven-time MLB All-Star Matt Holliday.
Holliday is only 17 and will play this season at Stillwater High School in Oklahoma. He's committed to Oklahoma State, but there's very little chance he ends up going to college given how much helium has been around him as a draft prospect for years.
The scouting reports for Ethan have been nothing less than glowing. MLB.com's Jonathan Mayo noted in October 2023, when Ethan was 16, he's a very different player than his brother:
"Ethan is far ahead of where Jackson was at a similar time as a high schooler. After an uneven summer before his senior year, Jackson was thought more of as a potential first rounder. It wasn't until his senior season that he jumped to the top of the Draft. But Ethan is generally considered to already be the top prospect in the Class of 2025. They are different players. Ethan has much more power than his older brother (not that Jackson won't have plenty of pop). He might have an offensive profile closer to his dad, who hit 314 big league home runs, than Jackson. Jackson has more speed and every chance to stay up the middle at a premium position."
Jackson looks like he will be just fine as a No. 1 pick. He entered 2024 as the top prospect in baseball and played 60 games in the big leagues. Even though his performance left a lot to be desired, he was 20 years old for the entire season.
If the draft plays out as expected right now, with Holliday going first overall to the Washington Nationals, it would mark the first time in MLB history a pair of brothers were selected with the top pick in the draft.
The only other time it has happened in any of the major North American pro sports leagues was the NFL with Peyton Manning (1998) and Eli Manning (2004).
Ethan joins a list of Adidas MLB athletes that includes Julio Rodríguez, Trea Turner, Corey Seager and Teoscar Hernández.