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Going for Gold: Team USA's Chances at 2010 Olympic Games in Vancouver

Jan 28, 2010

The 2010 Winter Olympics from Vancouver are just two weeks away.

Shaun White and Team USA will look to continue their dominance on the half pipe; Lindsey Jacobellis will look to make amends for a showboating error that cost her a gold medal in Torino; and Lindsey Vonn will look to stand atop the alpine skiing world at the third time of asking.

America will likely move into second on the all-time list of medal winners in 2010, moving ahead of the Soviet Union and looking to close the gap on runaway leaders Norway. Team USA brought home 25 medals from Torino four years ago, their best ever haul on international soil, and a strong run north of the border could help them add to the 78 gold metals captured over the years.

In part one of my two-part look at America’s chances in Vancouver, here are the movers are shakers, the contenders and the pretenders, for the seven snow sports of the 2010 Games.

Alpine Skiing

The Basics

There are five different events in the alpine skiing program, each of which will be contested by the men and women.

The downhill and super-G events are known as the speed events, and medals are awarded purely on a “quickest down the mountain” basis. In the more technical giant slalom and slalom events, athletes make two runs and racers’ times are combined. In the super-combined event, changed slightly for this year’s Games, skiers make one downhill run and one slalom run, with medals awarded to the racers with the fastest combined times.

American Hopes

Austria has historically been the dominant force in alpine skiing, having won twice as many medals than every other nation (101) other than Switzerland. But all eyes will be on Lindsey Vonn, who had a headline crash in Torino four years ago, as she looks to quench her thirst for an Olympic medal on her third attempt.

Vonn is currently ranked No. 1 in the 2009-10 FIS Alpine World Cup standings. She won the women’s downhill event at Lake Louise in Canada and the super combined race at Val d’Iserein France in December, and she followed it up with downhill and super-G victories in Haus im Ennstal in Austria and at Italy’s Cortina d Ampezzo at the start of 2010.

25-year-old Vonn, an Olympian in 2002 and 2006, is still searching for her first Olympic medal, despite winning the World Championship twice. She has dominated in all five World Cup downhill races this season, and she’ll be looking to cap February off in style in Vancouver.

Leanne Smith from North Conway, N.H. is probably America’s next best hope of an alpine skiing medal, while Bode Miller on the men’s side will be looking to put a disappointing 2006 Games in Torino behind him and build on the two silver medals he captured eight years ago in Salt Lake City.

Competition

German Maria Riesch, ranked second overall in the World Cup standings, is a close personal friend of Vonn as well as the American’s biggest challenger in the downhill and slalom speed events. Defending World Champion Kathrin Zettel of Austria is accomplished in both slalom and giant slalom, and Sweden’s Anja Parson, a five-time medallist, can never be discounted.

Janica Kostelic, who defended her combined title and won a super-G silver medal in Torino will not be competing on the newly-designed Whistler Creekside course in Vancouver.

Chances of a Gold in Vancouver: 80 percent

Biathlon

The Basics

The biathlon combines cross-country skiing with rifle shooting. There are five events scheduled for the 2010 Winter Olympics: individual, sprint, pursuit, mass start, and relay, where the format is the same for the men’s and women’s competition with only the distances varying.

American Hopes

Team USA has never won a medal in the biathlon—one of only two droughts for the red, white, and blue in the Winter Olympics—but a trio of New Yorkers are hoping to change all that in Vancouver.

Returning Olympian Tim Burke, Lowell Bailey, and Haley Johnson represent America’s best chances in the two-pronged event. Burke finished second in the 20km individual race in Ostersund in Sweden at the end of 2009, and he became the first American to lead the World Cup standings when he wore the yellow bid earlier this month.

Without the pressure of the eyes of a nation, Burke and co. might have a legitimate shot at picking up a medal in one of the four men’s events (10km sprint, 12.5km pursuit, 20km individual, and 15km mass start) north of the border.

Competition

Norway’s duo of Ole Einar Bjorndalen and Emil Hegle Svendsen make a gold medal unlikely for Burke, but if he shoots well, there’s every chance of him being in the mix.

The women unfortunately are less likely to break their 18-year biathlon famine—although Johnson had a top-30 finish in a World Cup event last month—and a team medal in either the men’s or women’s relay is out of the question because of the strength of nations like Russia, Austria, Sweden, Germany, and Norway.

Chances of a Gold in Vancouver: 15 percent

Cross-Country Skiing

The Basics

Cross-country skiing involves athletes skiing over different terrains in two different styles. There is the “classical” style where athletes glide across a prepared track that has parallel grooves cut into the snow, and there is “freestyle”which is move like ice skating where skiers transfer their weight over a smoothed course.

There are 12 events in Vancouver, six for the men and six for the women. The events, which specify whether you must ski in the freestyle or classical style, are the same for both men and women, but the distances vary.

American Hopes

America will send 10 athletes to Vancouver—eight who were allocated a roster spot and two more by quota re-allocation.

Kris Freeman is America’s best hope in the men’s competition, while Kikkan Randall will lead the charge for the women.

Freeman, from Andover, N.H., is the top distance racer in the country and he’ll be hoping for a medal when he takes his poles for the third time on the Olympic stage. He is a five-time World Champion, and he will have his best chances of a medal in the 15km freestyle or the 50km classical race.

For the women, Kikkan Randall is the USA’s best hope. She’s in the top 40 in the World Cup sprint standings, and she has been on the podium twice in 51 World Cup starts, most notably her second-place finish in Liberec last year.

She also finished an impressive ninth in the sprint event in Torino in 2006 after coming 44th in Salt Lake City in 2002.

Competition

Petter Northug is one of Freeman’s biggest rivals at the games. The Norweigien 24-year-old, who won three gold medals in last year’s World Championships, is arguably the favourite in four individual events in Vancouver. He’s the current Tour leader and world No. 1, and everything points to more success at Whistler.

In the 15km race, don’t discount Italian Pietro Piller Cottrer. He is a strong distance skier and was part of the Italian team which took gold in the relay in Torino four years ago.

Andrus Veerpalu from Estonia is one of the ones to watch in the 50kn event. The veteran, who turns 39 next week, will be competing in his sixth Olympic Games, and he’ll be favored to come away with a medal of some color after winning gold at the 15km distance twice before.

Randall will have to overcome the likes of Charlotte Kalla, Petra Madjic, and Justyna Kowalczyk if she wants to reach the podium in Vancouver.

22-year-old Kalla is widely touted as Sweden’s best hopes of a cross country champion in more than four decades, while Slovakian Majdic is a two-time defending spring champion at the World Cup. She came runner-up in the overall standings last winter.

Majdic lost out to Kowalczyk in the World Cup, the woman who also won Poland’s first ever Olympic medal in cross-country skiing in Torino in 2006. She won a pair of gold medals at the Worlds, so she will head to Whistler Olympic Park as a firm favourite.

Chances of a Gold in Vancouver: 20 percent

Freestyle Skiing

The Basics

There are three different events in the 2010 Olympic program: Moguls, aerials, and ski cross. Men and women compete in all three.

The mogul event will see skiers racing down a hill over a course of large bumps, making sharp turns while keeping their knees bent. There are also two ramps which send the skier into the air where they are expected to perform flips and twists. Skiers are judged on speed and style.

The aerial competition is one of the most exciting events on the Winter Olympics schedule. Skiers fly down a slope and over a concave ramp, propelling them up to 50ft into the air to give them enough time to perform multiple flips and twists before landing the other side. Get ready to hear a lot about the lay-full-full, lay-tuck-full, and double-full-full-full. Tune in to this—you’ll be glad you did.

The ski cross is a new event for 2010 and pits four racers against each other in a first-to-the-line battle over jumps and turns.

American Hopes

Team USA will go into the Olympics feeling confident. Four of the team’s women swept the top four spots at Lake Placid in upstate New York last week, and Jeret Peterson—a two-time Olympian and seven time World Champion—says he is looking to push the envelope with his trademark three-flip, five-twist jump.

Hannah Kearney will spearhead a strong mogul team in her second Olympic Games. She failed to live up to expectations in 2006 despite entering the games as the World Champion, but a strong showing on Whiteface Mountain has her name being thrown out once again as a possible medallist.

She has the speed and air assault to dominate the mogul, and it’s likely that the US will have a great start to the competition when Kearney takes to the mountain on Day One of the competition. Shannon Bahrke, Michelle Roark, and Heather McPhie could also challenge for spots in the top 10.

Also watch out for Emily Cook in the aerial event. She came in fourth in the 2009 World Championships and will be competing in her second Olympic Games. She is a strong medal contender, even if she is unlikely to strike gold.

Jeret Peterson, who has never placed better than seventh in his previous two trips to the Games, may represent the best chance for the men in the aerial competition. Talk will center around him landing “The Hurricane” his signature quintuple spinning triple flip. If the conditions are right and he pulls it off, his daredevil approach to his sport may just be worth it.

Competition

If the Americans hope to win a medal in the men’s aerial, a feat they failed for the first time in Torino four years ago, they may have to withstand the barrage of Canadian trio Steve Omischl, Kyle Nissen, and Ryan Blais.

Omischl has stood on the World Championship podium four times, including the last three years on the very top step. Nissen finished fifth at the 2006 Olympics and fourth in the 2009 World Cup aerials, and Blais rebounded from injury in 2007 to finish seventh in 2008.

Chances of a Gold in Vancouver: 60 percent

Nordic Combined

The Basics

This event combines cross-country skiing and ski jumping—two events in one day. It is a male-only event and features three events: two individual events distinguished by the size of the hill, and a team competition.

American Hopes

Bill Demong and Todd Lodwick will be flying the flag for Team USA. They have competed in nine Olympic Games between them and both have won the World Championships.

Demong won the bronze medal in last year’s World Cup, and he is excellent on the large hill; Lodwick took the gold in the 2009 normal hill competition.

Many fans of the sport will know Demong for one of two reasons: as the 22-year-old star forced to miss a year of action after fracturing his skull in 2002, or as the member of the American team that lost his bib in the 2009 World championships, and thus getting disqualified. He’s looking to set the record straight in February and be remembered for all the right reasons.

Johnny Spillane adds depth to the American roster for the team competition, and pundits are saying this is probably the best chance the country has ever had for its first Nordic combined medal.

Individually or as a team, the US really does have more than a punchers’ chance.

Competition

France’s Jason Lamy Chappuis is the skier in form heading to Canada. He won his fifth World Cup event of the season last weekend and currently holds a 380-point lead over Felix Gottland at the top of the international standings.

34-year-old Gottwald came out of retirement last May, adding an extra threat to the Americans’ chances. He has won two gold medals, a silver medal, and three bronze medals in four Olympics, and he gives the Austrian team a dangerous combination of skill and experience.

Meanwhile, Finland’s Anssi Koivuranta, the defending World Cup champion, is as good as anybody on his day, and Notway’s Magnus Moan will likely be in contention in both the normal and large hill events.

Chances of a Gold in Vancouver: 75 percent

Ski Jumping

The Basics

There are three events in Vancouver in the ski jumping class: two individual events and a team event. As with the Nordic combined event, it is contested by the men only.

The individual events are separated into two categories: the normal hill and the large hill. Athletes are awarded points based on the length of their jump and their style, both in-flight and on the landing. The team event is also held on the large hill, where the scores of four members are combined to produce a grand total.

American Hopes

The US is sending three athletes to Vancouver to compete in the ski jumping events: Nick Alexander, teenager Peter Frenette, and Anders Johnson.

The bad news is that none of them will seriously contend for a medal.

Johnson, who became the youngest American representative on the Olympic ski jumping team when he competed as a 16-year-old in 2006, will look to improve on his 40th position in Torino, but it is doubtful whether he will even be in serious contention for a top-30 finish.

Johnson finished just inside the top 50 at the FIS Nordic World Ski Championships in Liberec in 2009, and he has never finished better than 29th in a World Cup meeting. An ACL injury slowed down his Olympic preparations last year, but he insists he is fit and ready to go. Even a healthy Johnson is no match for more than two dozen other jumpers.

Competition

With Team USA unlikely to feature at the business end of any of the competitions, there are scores of ski jumpers you could expect to finish ahead of the American trio.

Gregor Schlierenzauer, a winner of a record 13 World Cup events in 2009, is definitely one to watch in Vancouver, as are fellow Austrians Thomas Morgenstern (large hill) and Wolfgang Loitzl (normal hill). Expect the Austrian team to win gold or silver in the team event and have at least one jumper on the podium in each of the individual competitions.

Swiss Harry Potter look-alike Simon Ammann, who burst onto the scene with individual victories in the normal and large hill eight years ago, can also be counted on for an impressive Olympics, and Finnish nine-time world champion Janne Ahonen could add some serious European spice to an already-bursting top five.

Chances of a Gold in Vancouver: Two percent

Snowboarding

The Basics

There are six events on the Vancouver snowboarding program, three for the men and three for the women. They are the halfpipe, parallel giant slalom, and snowboard cross.

American Hopes

America took home seven of the 18 snowboarding medals at the 2006 Olympics, including three golds.

Shaun White and Danny Kass went one-two in the halfpipe for the men, while Hannah Teter and Gretchen Bleiler replicated the feat in the women’s event. Seth Wescott took gold in the snowboard cross, while Team USA also took silver in the women’s cross (Lindsey Jacobellis) and bronze in the parallel giant slalom (Rosey Fletcher).

Jacobellis is once again one of the main gold medal contenders in Vancouver. Few will forget the crash that cost her gold four years ago when, with a big lead and the finish line in sight, Jacobellis mis-timed the landing on a showboat trick and hit the ground, allowing Switzerland’s Tanya Frieden to win gold.

Shaun White will also head into the Games as one of the favorites for a gold medal. One of Team USA’s more high-profile athletes, White will look to defend his Olympic championship with a lot of confidence.

He dominated the field at the US Snowboarding Grand Prix last week, finishing one point off a perfect score after nailing his “Double McTwist,” a jump including one-and-a-half horizontal flips packed inside two vertical flips.

On the women’s side, Kelly Clark is also in good form, winning her third half pipe event in the last four outings. The 2002 Olympic champion should have scooped a medal in Torino, but she tried a 900-degree spin to try and snatch gold when a 720-spin would have likely landed her at least bronze. She crashed and finished fourth. With that behind her, she is one of the favorites for another gold next month.

Two teammate who may have something to say about that are 23-year-old Hannah Teter and the covergirl of US snowboarding Gretchen Bleiler.

Teter, the defending champion and humanitarian from Vermont will more than likely be on the podium in Vancouver, while Bleiler is coming into form at just the right time after winning her first win of the season on Mammoth Mountain in California earlier this month.

Competition

Team USA’s competition could come from within: from friends and teammates. That said, there are still a number of athletes, particularly in the women’s competition, that could ruffle some feathers.

In the half pipe competition, China’s Liu Jiayu represents the biggest threat to an American sweep. She is the 2009 World Champion and could ruin more than one American dream in Canada mid-February.

22-year-old Australian Torah Bright could also upset the established order on the half pipe. She beat Kelly Clark to the gold medal three times in 2009, and she could very well bring the Aussies their first Olympic snowboarding medal.

Chances of a Gold in Vancouver: 95 percent

In part two I will preview the ice sports: bobsled, curling, figure skating, hockey, luge, short track, skeleton, and speed skating.

Ligety, Miller, and Co. Need Speed Boost in 2010 for Olympic Success

Dec 30, 2009

If the US men’s alpine ski team wants to bring home some golden hardware come February, they’ll have some work to do to up their speeds down the mountains.

Eight stops in and only seven more to go until Olympics, the men’s alpine ski team has picked up only two medals (two silvers) in a little over a dozen trips down the slopes so far in the World Cup season.

The two stars of the U.S Men’s team, 2006 Olympic combined gold medalist Ted Ligety and 3-time Olympian Bode Miller (the man many consider the most gifted American skier ever), have yet to live up to their expectations.

Meanwhile, athletes from countries with red and white flags—the Swiss, Austrian, and Canadian teams have dominated the top podium spot.

For a deep team which includes not only Ligety and Miller, but also young up-and-comer Andrew Weibrecht, and veterans Marco Sullivan and Steven Nyman—the team should be posting better results than a few top 10 finishes and two runner-up finishes.  

Ligety, not too surprisingly, is the lone American skier to reach the podium thus far in the season, earning the team’s two silver medals.  But the successes were far between.

Ligety had a great start to the season, winning the first silver in October at the season-opening giant slalom race in Soelden, Austria—but he then failed to reach the podium again until mid-December with a runner-up finish in the super-G at Val d’Isere.

After getting over stomach flu, Ligety skipped the Dec 18-19 race at Val Gardena, Italy, and didn’t fare too well a few days later at Alta Badia, Italy, coming in seventh in giant slalom and failing to qualify for the slalom run.

Bad luck, bad weather may have contributed to the slow start to the season could be factors—but as the star of the men’s team, Ligety should have been able to overcome the obstacles.

As for Miller?

Yes, Bode's still getting back into shape. Yes, he’s skiing reasonably well for someone who hasn’t been on skies for the better part of a year. Yes, he was only four-tenth of a second off the medal stand at the downhill in Beaver Creek in early December.  

But you don’t get a medal for being fourth. With the Olympics only six weeks away—time is running out. Miller’s ankle injury (incurred while playing volleyball) just when he seems to be getting back on track isn’t going to help his fitness. If he’s going to be a serious contender in February, he needs to show more than occasional flashes of brilliance.

Miller skied at Val Gardena with his bum ankle and wound up fifth in the super-G and ninth in the downhill. But he couldn’t keep up the speed—like Ligety, he faltered at Alta Badina. 

With a two-time World Cup winner in Miller and an Olympic champion in Ligety, medals for the Men’s team in Vancouver is an expectation, not just a hope.

The men’s circuit takes a break this week and returns to the slopes with a slalom race in Zagreb, Croatia on Jan. 6.

By then, hopefully Ligety, Miller and the rest of the team will have had enough rest and training to find thier way swiftly (and safely) down the slopes of Zagreb and get a speedy start into 2010 and the Vancouver Olympics.

Forgotten Winter Sports—Biathlon

Dec 11, 2009

With three months until the 2010 Winter Olympics in Vancouver, it’s time to shed a little spotlight on a few forgotten winter sports in America—beginning with Biathlon.

By now, you are probably already thinking either a) “Biathlon? What is it again?” or b) “Who cares?”

Well, that’s okay.

Like most Americans, I don’t know much about biathlon, either. Nor have I watched a competition, save a few minutes out of curiosity during the Salt Lake Olympics.

But I’m going to give it more than just a cursory glance this year. Why? Because it’s a good underdog story in sports. And who doesn’t like a “Miracle on Ice”-like story in the Olympics?

In the world of biathlon, the United States is one big underdog.  The US has racked up 217 medals overall at the Winter Olympics (behind only Norway and tied with the Soviet Union). But not one of the 217 medals has been in biathlon.

The US has never won a medal in biathlon. Not even close. In fact, until early this year, the US didn’t win a medal in any international biathlon event for 17 years.

They now have a few more pieces of hardware, and a good chance to end the medal shutout and compete with perennial winter Olympic power Norway. 

When the biathlon World Cup season kicked off last week in Oestersund, Sweden,  American Tim Burke came away with silver and bronze.

To put some perspective on this achievement—the most medals an American biathlete has won is three, by Josh Thompson over the course of the late 1980s and 1990s.

Burke is already at two, and the 2009-2010 season has only just begun. There are five more World Cup events before the Olympics and there’s no reason to think the 27-year old Burke won’t be collecting a few more podium finishes.

Good showings from Burke’s teammate, Jay Hakkinen, who came in 10th in the 20 km race at the 2006 Winter Olympics and the US team’s top ten finish—ninth in the relay helped the US biathlon team get some extra cash.

The team is getting more support than before from the US Olympic Committee. Its funding has quadrupled from a scanty $250,000 a year to $1 million (still a drop in the bucket compared to the $10 million top countries spend on their teams).

The sport has its origins in Scandinavian countries and combines rifle shooting with cross-country skiing. For a good overview on the sport, check out the Olympics Web site.

While not much more than a blip on the radar in the US, it is surprisingly popular in Europe—it’s the top-rated winter sport on television (beating out, as it seems, the more mainstream alpine skiing).

I don’t expect to convince people that biathlon is as exciting of a sport as football, basketball and other mainstream American sports. All I’m saying is to just give the sport a chance and a little attention during this Olympic and possible breakout season.

Read about the sport, how it’s played, who the top athletes are, how the US team is doing, and perhaps watch for a few moments when the Olympics roll around (or on NBC’s universalsports.com, which hopefully will start posting some video of the current World Cup competitions soon).

You never know what may pique your interests if you give it chance. Two years ago I couldn’t care less about football, or how it was played (and I went to a Big-10 school).

But a bizarre college football season filled with upsets and surprising underdog teams were all it took for me to join the ranks of people glued to college football during the fall season.

Alpine skiing is the marquee skiing event for America and it will remain so. And its biggest names will likely bring home multiple medals as it has done for years.

But surely, a little attention paid to a possible history-making medal in biathlon, one of the “other” skiing sports isn’t too much to ask?

Allsports Thinks It Was a Tragic Accident

Mar 20, 2009

So my post today is not really about sports on the web, but does have implications to sports news and a previous post that I did not to long ago.

If you have been following news on the web or in the print media, you will be aware by now that Natasha Richardson has passed away due to brain complications that arose from a seemingly harmless fall while skiing at the Mont-Tremblant ski resort in the Laurentians north of Montreal.

The poor woman was even on the beginner hill for peat sake.

She was with an instructor at the time of the fall, which the instructor said was nothing at all really and happens often through the course of a skiing day. He said she fell and got up, brushed herself off and was a little embarrassed that she had fallen on such a gentile slope.

She was talking and seemed fine for a while, but then problems started. Doctors refer to this condition as the “talking dead.” A small blood vessel in the brain ruptures and the brain cavity slowly fills with blood, damaging all the cells in the brain.

The resort called one ambulance, but it was turned away because Richardson had said that she was fine and did not need it. Later though, her condition deteriorated and she was rushed to hospital, but by then it was too late. Who knows if she would have survived had she gone in the first ambulance.

Condolences to her family for their loss and especially to her two sons and husband Liam Neeson.

It just goes to show that freak accidents can happen even in seemingly very safe conditions. I am sure she would have refused to wear a helmet, thinking, what could possibly happen?

For more web news on this tragedy go Here and Here

“No Guts No Glory”

Walt Webb

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Any "Love" for Burton: Controversial Snowboard Hits the Slopes

Nov 12, 2008
With the opening of many ski resorts across the nation the past two months, the ski and snowboard season seems to be well underway. However, don’t be surprised this season when you’re carving down the slopes to be passed by a few naked women.

The naked women of course are four Playboy bunnies on the Burton snowboard series, Love, with one woman on each of the four different sizes that the board comes in (152 cm, 155 cm, 158 cm, and 162 cm).

The board which is intended for riders to mostly use in park and freestyle terrain was part of a collaboration with Playboy and designed by the request of two of the company’s professional snowboarders, 18-year-old Mikkel Bang and 19-year-old Keegan Valaika.

Boulder Freeride IT Director, Nathan Minatta, a 21-year-old junior film studies major at CU said he doesn’t have a problem with the board, and likes how the company chose vintage Playboy models as its graphic.

“I like the choice of the older playboy models,” Minatta said. “It’s fine with me, plus the bindings cover most of the graphic anyways and the nipples are photo-shopped out.”

Love has already caused quite the controversy around ski towns from the Appalachians to the Sierra’s on the appropriateness of the board.

Vail Resorts, which owns Colorado ski areas of Beaver Creek, Breckenridge, Keystone, Vail, and Heavenly near Lake Tahoe, has prohibited their employees from using the board while on duty.

Though members of the Vail Resorts communication department were unable to be contacted to comment, CU sophomore Christian Rhiel, a 20-year-old Psychology major and a member of CUST (CU’s Snowboard Team), plans on working part time at Vail this winter and said he was told he was not allowed to ride the Love or wear anything that might be offensive when on duty.

“[Vail] told me when I’m instructing or on duty that I’m not allowed to wear anything inappropriate,” Rhiel said. “I think employees are banned from using two boards, the Love and the Primo.”

Primo, Burton’s other controversial series of board’s shows people mutilating their own hands into popular cultural hand signs such as the sign for peace and ok. However, the Primo has received a lot less attention than the Love.

Amanda Hankison, a 19-year-old sophomore studio art and pre-journalism major at CU and membership director for the Boulder Freeride said she doesn’t like the board, but not because of the graphics.

“I don’t like it because people will just want to ride it because it has a naked girl on it, not because they want to use it for park or anything else,” Hankison said.

Though many students at CU don’t have a problem with the graphics on the snowboards, others across the United States do with many groups protesting the Love, including one protest in front of the Burton headquarters in Burlington, Vt on Oct. 23.

Laurent Potdevin, CEO of the Burton Snowboards said in a statement on Oct. 22 that the graphics on the Love boards support freedom of expression.

“Burton supports freedom of artistic expression,” Potdevin wrote. “Board graphics are artwork, and art can be offensive to some and inspiring to others.”

Potdevin’s statement also said that Burton was not breaking any laws and they don’t encourage violence towards women with the production of Love.

“We are not breaking any laws by creating these boards, and it is our sincere belief that these graphics do not condone or encourage violence towards women in any way,” Potdevin wrote.

The statement was concluded by saying that the company planned on keeping the boards and had no intentions on recalling them.

Burton’s Love is not the first snowboard to depict a naked woman as the image on a board, with the Sims Fader depicting naked porn stars Jenna Jameson and Briana Banks for its image starting with its 2003 model.

For Minatta, the controversy of the Love is that it’s the farthest a snowboard company has gone showing a naked woman on a board.

“This isn’t the first time a naked woman has been depicted on a snowboard,” Minatta said. “It’s just the farthest someone has gone with it, but it is still not that far.”

Though the four Love boards don’t show any nipples or anything else that Playboy has come to be known for, the controversy is what will happen when a child sees a naked woman on a snowboard.

Rhiel said he doesn’t mind the graphics but would feel weird if a kid saw him riding the board.

“I don’t have a problem with it, but I would feel awkward if there was a young kid who didn’t understand it,” Rhiel said.

Though it seems like the board won’t have an effect on many young people’s view of Burton, it has with many parents as the Burlington based company has received hundreds of letters and phone calls from parents voicing their displeasure of the board.

“Burton’s image will have an effect on some parents,” Minatta said. “But for me, the graphic is the last thing I look at when I pick a board.”

For many, the Love is great for its riding abilities, while others dislike it because of the graphics. Either way, the images of the snowboard have definitely sparked controversy.

Controversy Rhiel said that was probably what Burton was intending.

“It was creative marketing because they knew they would make controversy,” Rhiel said. “Controversy creates attention and attention sells boards.”