Texas CFB's NIL Budget Reportedly Sits Between $35-40M Ahead of 2025 Season

If people were upset about Ohio State's $20 million NIL budget helping it win a national title last season, they're going to scream when they see how much Texas is spending on its football team for the 2025 season.
Per Kirk Bohls of the Houston Chronicle, the Longhorns roster currently costs somewhere "between $35 million and $40 million" that includes money from the revenue-sharing allotment that is expected to be around $20.5 million plus payouts from the school's official NIL collective, the Texas One Fund.
Bohls added that Arch Manning is "by far the highest-paid Texas player," but none of his money comes from the school because "he and his family acquired all his deals on their own 'with no help from the school.'"
It's unclear exactly how much money individual players, including Manning, are making.
One person told Bohls they didn't want to reveal how many players will earn at least $1 million "because such transparency foments comparative discussions and locker-room chaos."
University spending on athletics has been a huge topic since the NCAA adopted a name, image and likeness policy in 2021.
Sportico's Ebon Novy-Williams wrote in January, after Ohio State's victory over Notre Dame in the College Football Playoff Championship Game, that the Buckeyes spent $274.9 million on athletics during the 2022-23 academic year and that figure could end up being more than $300 million when the 2023-24 figures are released.
Ohio State's spending was, by far, the most for any university. Texas was second at $232.3 million, followed by Michigan at $225.6 million. The Buckeyes' $20 million NIL budget last year was believed to be the highest in the nation.
As part of the House vs. NCAA settlement that is still awaiting approval from a federal judge, the business of college athletics could change from one with an NIL collective to a revenue-sharing model that would allow schools to directly pay athletes.
According to Bohls, Texas athletic director Chris Del Conte anticipates the spike in NIL budget for this season will likely "one-time exorbitant expense" as they plan to phase out the NIL collective for the revenue-sharing model if it gets approved.
Per On3.com, Manning has a $6.6 million NIL valuation from marketing deals with five different companies.
Texas has the nation's No. 1 recruiting class for 2025 with 25 total commitments, per 247Sports' composite rankings. The program also landed 10 commitments in the transfer portal.
The Longhorns made the College Football Playoff as the No. 5 seed and advanced to the semifinals before losing to Ohio State.