Long-term Thinking Is Needed for Hamilton
Just when the future seemed squarely in place for the long-term development of the Hamilton Tiger Cat franchise, a new, unnecessary squabble has reared its head.
Bob Young, the owner of the Hamilton Tiger Cats objects to the location of the new proposed stadium to built for the Pan Am Games in 2015.
The plan is that the new stadium will be built with limited seating for the Games and then expanded to an acceptable CFL-size and become the Cats' new home.
Young claims that the stadium has to be built somewhere for vehicle owners only, with lots of parking to accommodate them.
He claims that Hamilton transit is so bad that no one will use it to come to see the team play.
This is in complete contrast to Toronto, with the downtown Rogers Centre, which relies on rapid transit subways to bring fans to the game. When the Blue Jays were drawing 4 million fans a year, nobody seemed to object.
Hamilton has no subways and none are planned to be built in time for the games, but it is expected that the existing transit system will be improved.
The problem is that nobody is thinking long-term here and not just about transit.
When a community gets to host a major event, everything has to be improved for the long-term.
When Montreal was awarded Expo 67, it was viewed as part of a major downtown revival. Until then, Montreal never had a subway system and building one went hand-in-glove, with the exhibition and other revival projects.
The same can be said for Vancouver with Expo 86 and the recent Olympics.
Part of the problem can be attributed to "small city thinking", the kind of thinking that cost Winnipeg and Quebec their NHL teams when nobody wanted to discuss ways of building a proper NHL arena that would ensure long-term survival.
What is needed here is a practical visionary, not a wild person with unbelievable schemes, but someone with practical plans to ensure long term profitability.
The way the story reads now, a new stadium will just be plunked in a location with no thought of what will happen after.
Young seems to think that a vehicle-only stadium is the only kind feasible for Hamilton, but as the Toronto situation shows, a rapid transit stadium can work too. Some kind of combination seems the best model for Hamilton.
Many issues and possibilities need to be discussed, and they can't be limited to just the stadium. Someone has to have a grand vision of the Hamilton of the future.
The issues include:
1. Should the stadium be the centre of a major revival project?
If so, what other things should be built? Including a shopping centre, other attractions, a casino, and hotels. Many modern stadiums are now being constructed with these added features around them to ensure profitability. As part of the complex, improvements to parking, transit, including a subway would have to be discussed.
2. Size of the stadium. T
The current plans seem to indicate that the new stadium will be expanded to the same size as Ivor Wynn. If that is the case, why build a new stadium at all? Why not just renovate Ivor Wynn so that Pan Am events can be staged there? It would be cheaper.
Between 1980 and 2005, Metropolitan Hamilton grew by 150,000. When the next census is taken in 2011, the population will be over 700,000. Hamilton has trouble making a profit now with the existing stadium, so what makes planners think that building a stadium the same size will be any different?
Tiny Moncton, with a listed population near 130,000 is building a stadium that can hold over 20,000 for this year's Touchdown Atlantic. Regina, with a population of 200,000 wants to build a 30,000+ stadium for the Roughriders.
In that light, a stadium of 35,000 - 40,000 with the possibility of expansion seems the best long term solution for Hamilton.
This of course leads to another issue
3. Team Marketing.
This needs to be overhauled. As everybody knows, Hamilton was in the centre of a bid to get an NHL team. It was speculated that a Hamilton NHL franchise would be the third most valuable in league, behind only Toronto and the New York Rangers.
The Tiger Cats need to find a way to tap into this market and certainly a new, enlarged stadium, in the centre of a new shopping-tourist district would be a way of doing it. They need to do a better job of attracting fans from places like Kitchener, London, St. Catharines, and other southern Ontario towns and cities.
Bus tour packages, like those that take Toronto fans to see the Bills in Buffalo need to be set up.
But all this takes vision and planning. Someone has to have a grand vision of the future Hamilton, which includes the Tiger Cats.
The 2015 Pan Am Games can be a great opportunity for Hamilton, or they can lead to nowhere like the recent bid for an NHL team.