As the reach of social media starts to be evaluated and slowly integrated into key major professional leagues here in America, its adoption and use is starting to be uncovered in all places, our neighbors to the north. More specially, the Canadian Football League (CFL).
Unlike the National Football League, the CFL is less restrictive on their social media policies, if they have one at all. As a result, teams and players are attempting to find out how to use social media in ways that the NFL won’t event start.
One team in particular, the Edmonton Eskimos, found one effective way almost by accident.
Snapping a picture of the team praying together right before a game.
Edmonton Eskimos Director of Communication Dave Jamieson, spoke about how the team’s web designer had snapped a couple of “behind-the-scenes” pictures of the team and posted on the online photo sharing site SnapMyLife.com.
They weren’t sure what the reaction would be about showing what seemed to be innocuous photos of locker rooms, players in their off time, and the team praying before a game.
The reaction surprised them.
As Jamieson put it, “our fans reacted better than we ever expected. We realized Edmonton fans wanted to see all the behind-the-scenes things we take for granted. It not only helped them to feel even more connected, but it gave us a communication channel to share the passion of the team in real time.”
As word spread about the photos, the team tried to figure out how to better utilize the site. What they found was a nifty Snap2Twitter feature that gives team personnel the ability to take behind-the-scene photos as they happen and post them immediately to the team’s SnapMyLife profile page.
However, unlike the NFL or now the NBA, the Edmonton Eskimos are taking pictures before, after, and during the game, which has fans buzzing. So far, Jamieson has indicated that these photos, only taken by their team personnel, haven’t impacted the game at all. In fact the opposite has happened. Fans only want more and the Eskimos are more than happy to oblige.
A shot of a player in his post-interception celebration? Check. A picture taken only five feet away of a player talking with the head coach after a great play like the one shown above? Why not?
SnapMyLife Founder George Grey is more than happy to see the Eskimos utilize his platform that was initially focused on family and friends. He believes SnapMyLife is a perfect platform to “complement” existing media that lets fans already engage with the team including Twitter.
As a result of this opportunity and the growth of its site, SnapMyLife is making upgrades to this to be able to partner with other professional sports teams who want to use their platform to connect with fans.
While it’s clear that the Eskimos and other professional sports teams are still in its infancy of utilizing social media, it may end up that lesser known professional leagues and teams will be the ones on the cutting edge of “social media” in sports.
Why?
Because it’ll take large established leagues like the NFL time to figure out how to accommodate social media without compromising their multi-billion dollar television contracts.
That’s why.
And until then, the Eskimos will continue snapping away at success with their fans—off and on the field.
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Steve Raquel is sports fan and an online social media expert who helps professional athletes, individuals and businesses navigate and succeed in leveraging social media as the president of Illinois Online Ventures. Contact Steve directly at sraquel@iovmedia.com or follow him on twitter at @sraquel.