Kyle Busch's 5 Possible Replacement Sponsors After Recent Drama
Kyle Busch's 5 Possible Replacement Sponsors After Recent Drama
With the latest debacle, Kyle Busch's career has come to the point where he may indeed be looking for a new sponsor come 2012.
Although it is unlikely, Mars/M&M's may decide that it has had enough of his unpredictable behavior. Joe Gibbs Racing could follow suit if the primary sponsor bends that way.
Busch's egregious wrecking of Ron Hornaday Jr. under caution in Texas pretty much hit the "reset" button on any gains he had made to "un-tarnish" his reputation.
Who knows? It may have just hit the "delete" button—forever lost to the world.
There are a few companies out there, however, who could be a good match for Busch in the future. Sponsors that, at the very least, he should be pondering semi-seriously.
Actually, what he needs most right now is a high-powered public relations firm.
Waste Management, Inc.
Waste Management, Inc. is a Fortune 500 company that specializes in recycling and getting rid of junk.
It is currently a sponsor on the K&N Pro Series and could certainly have the funds to support a Sprint Cup team.
Garbage removal is a booming and ever-growing business.
Kyle Busch needs to remove the litter that he has strewn upon his career and recycle it. The sponsor could be both symbolic and beneficial.
The only problem is: can Waste Management be as savvy at risk management at it is at managing the removal of garbage from our everyday lives?
Buffalo Wild Wings
Buffalo Wild Wings is a fast-growing chain that caters to the needs of sports fans.
The "Wild" in the name goes along well with Busch's well-deserved reputation for rowdiness.
True, Buffalo Wild Wings is a little more football-friendly than NASCAR-friendly, but the company has enough televisions in its establishments to dedicate at least one to a race.
Busch could be exactly what the chain is looking for in terms of promotion—especially in terms of competing with Hooters.
The Monsanto Company
A sponsorship from Monsanto would probably make Busch grin at this point.
Monsanto is well known for the product "Roundup," the world's leading weed killer. It also has a large stake in genetically modified seeds.
It is very protective of this technology and has even been known to sue individual farmers for "using" seeds that blew, by mere chance of wind, into their fields.
The two words for Monsanto's reputation with the masses are: contoversial and unpopular. It sounds as if Busch would be the perfect representative for Monsanto.
The company is not likely to be open to any sort of racing sponsorship, but the similarities between the its public reputation and that of Kyle Busch are quite easy to draw.
Fannie Mae
Fannie Mae is a mortgage lender that has contributed greatly to the recent foreclosure crisis in the United States.
Indeed, if it did not get a huge bailout from the federal government, it may not exist today as we know it. Still, it remains a top 10 Fortune 500 company.
Of course, the government would be quite unforgiving if it found out that its money was being invested in a NASCAR Sprint Cup team.
To that, there is only one question: Who, in all of American motorsports, is more in need of a bailout right now than Kyle Busch?
It would follow that a corporate beneficiary of a bailout would be more inclined to do the same and try to recoup some lost revenue with a driver desperately in need of a bailout himself.
Interstate Batteries
This could be considered the most opportunistic of new sponsors. It would not be new, at all.
Mars/M&Ms, as the most visible primary sponsor, has been vocal about its disapproval of Kyle Busch's actions. Interstate Batteries, as a sponsor, has been spared the brunt of the embarrassment.
All things are possible. Busch has won in their car. If M&Ms did drop sponsorship, Interstate Batteries may be able to become the soul primary sponsor at a bargain-basement price.
The company knows that the backs of Busch and Joe Gibbs Racing are against the wall. Speculative? Yes. Completely out of the realm of possibility? I would not be flabbergasted.