If I was the CEO of the Izod Indy Car Series for a day, I would make changes that would allow the series to regain its status as the “Face of Motorsports.” The following are some of these changes.
Broadcast:
First things first, I would move the series coverage off of Versus and end the five-race ABC/ESPN deal. Indy Car needs to be shown on a major network, every time. Being on one channel one day, and a different channel the next weekend is inconsistent and confusing to fans. If the Versus and NBC merger works out, then I would make sure to get a deal that forces NBC to televise the whole season.
I would also try to get the network to televise all practice and qualifying sessions. NASCAR has had major success doing this and it makes it more exciting to know who is practicing well and the speeds the drivers are reaching. If NBC had sole rights to televise the whole season, I’d put practice and qualifications on alternate NBC stations like TBS or TNT. Basically, I would make it so that if there’s a car on the track, then there are TV cameras catching the action.
I would also like to see the supporting race series, Firestone Indy Lights, get more publicity. NASCAR has its supporting races run the day/night before the main event, and this has shown to be very successful. I’d make sure TBS or TNT had coverage of the Firestone Indy Lights race in order for people to become familiar with the future drivers of Indy Car Racing.
Another series I’d like to market is the USAC series. I’d try and work with stations to get coverage on select USAC events. The feeder system is starting back up with USAC and it’s a great thing, but too many USAC drivers jump to NASCAR, and it’s time to put an end to that. Thursday Night Thunder would be making a comeback if I had any say in it.
I’d definitely market the drivers better. There have been a number of NASCAR commercials streaming through the airwaves, but very little in regards to Indy Car. The only ones you really see, or at least remember, are the Go Daddy campaigns that use Danica Patrick’s sexuality. I would want to get more drivers showing their personalities in commercials so that they are showcased to the world.
My last broadcasting idea would be to set up a stage at the track on race weekend that would host shows like Trackside with an Indy Car analyst-like panel. Throughout race weekend there would be concerts, shows and giveaways. This would attract more people and convert the non-race fan into at least a track-events fan. For the shows broad casted from this stage, I would hire Paul Page as the lead host. In supporting roles, my choices would include different driver analysts such as Johnny Rutherford, Arie Luyendyk, Bobby Rahal, Eddie Cheever or Rick Mears. The featured concerts would be voted on by fans.
I feel like improving the broadcasting and setting up feeder series would be very beneficial. All three series, Izod Indy Car, Firestone Indy Lights and USAC, would be showcased and viewed on live TV, and the TV station that carries them would devote their time and money to the series.
Schedule
The most important change would be the schedule. The first change I would make would be to fill the two weeks in between the last two races. People lose interest during this time and that is the last thing Indy Car should be doing. These two races have to be back-to-back, high-speed, exciting, American ovals to keep the fans interested.
The next change would be to keep more consistency by scheduling races at the same time on the same weekend every year. People like traditions. You can’t build an Indy 500-like event if you’re constantly moving dates and times each year. Keep the races on the same weekends every year, and build an annual event around it.
Another change I would do is release the schedule earlier. This year the people in charge released the schedule, with dates and times, only two weeks before the start of the season. That’s unacceptable because fans had no idea what was going on. It’s hard for people to plan to go to races when the schedule is released so late. I’d release it early in the winter, and make a big deal/event about it.
The biggest change I would make to the schedule would be the addition of races at Pocono, Atlanta, Michigan, Road America, Montreal, and Fontana. Those five tracks need to be back on the schedule, and with that addition, I’d add a Triple Crown of 500 Milers. The tracks hosting this competition would be Indianapolis, Pocono, and Michigan. I’d also get a sponsor, and call it, for example, the Visa Triple Crown. Imagine offering $25 million to someone if they could win all three locations. $10 million if someone could win at two of the three locations. If no one wins the prize then the money rolls over to next year. Can you imagine the marketing around that? It is like the Indy Car Super Lotto! Not only does it keep your attention, but it brings even more excitement to all three races.
Here is what MY schedule would look like for the next year’s season:
Sunday March 25th: Golden Corral 300—Atlanta Motor Speedway, 1:00pm
Sunday April 1st: Honda Grand Prix of St. Pete—St. Petersburg, Fl, 1:00pm
Sunday April 8th: Alabama Grand Prix—Barber Motorsports Park, 1:00pm
Sunday April 15th: Toyota Grand Prix of Long Beach—Long Beach, CA, 4:00pm
Sunday April 22nd: Autoclub 400—Fontana, California, 4:00pm
Sunday May 6th: Apex Grand Prix of Brazil— Sao Paulo, Brazil, 1:00pm
Sunday May 27th: Indianapolis 500—Indianapolis Motor Speedway, 12:00pm
Sunday June 3rd: Miller 225—The Milwaukee Mile, 1:00pm
Saturday June 9th: Firestone Duel 275k—Texas Motor Speedway, 8:00pm
Saturday June 16th: Iowa Corn 250—Iowa Speedway, 8:00pm
Sunday June 24th: Molson Indy Toronto—Toronto, Ontario, Canada, 1:00pm
Sunday July 1st: Molson Indy Montreal—Montreal, Quebec, Canada, 1:00pm
Sunday July 15th: Shell Grand Prix of Road America—Elkhart, Lake, WI, 1:00pm
Sunday July 22nd: Michigan 500—Michigan International Speedway, 1:00pm
Sunday August 5th: Honda Grand Prix of Mid-Ohio—Lexington, Ohio, 1:00pm
Sunday August 12th: Sylvania 225-—New Hampshire Motor Speedway, 1:00pm
Sunday August 19th: Chevrolet Grand Prix of Infineon-—Infineon Raceway, 4:00p
Sunday August 26th: Molson Indy Edmonton—Edmonton, Alberta, Canada, 4:00p
Sunday September 2nd: Pocono 500—Pocono Raceway, 1:00pm
Sunday September 9th: Baltimore Grand Prix—Baltimore, Maryland, 1:00pm
Saturday September 15th: Meijer Indy 300—Kentucky Speedway, 8:00pm
Saturday September 22nd: Peak 300—Las Vegas Motor Speedway, 8:00pm
You would start off at a high-speed, close racing track by getting attention early, and not running a boring road course. There's nothing better than picking up the old cup date in March at Atlanta and running there. Running Long Beach and Fontana on back to back weekends would allow fans to save on travel by just staying on the West Coast. I would bring back Milwaukee to the traditional weekend after Indy. Next I'd run the Canada races, minus Edmonton, with each other in back-to-back weekends, then stay up in the region close and run Road America after. Again you’re saving costs by traveling shorter distances. If you run Michigan on the traditional date in late July, then you could use Labor Day weekend for the final Triple Crown event in Pocono. Think how beautiful the Poconos would look in September with all the trees surrounding the track on Labor Day weekend. This would allow Indy Car to start the Triple Crown races on Memorial Day Weekend and end it at Labor Day weekend. Could it be more perfect? Finally, I would end the season on 2 high speed ovals, Kentucky and Vegas, because both are excellent venues.