While I may be too young to fully appreciate the remarkable achievement of the television industry, covering a NASCAR stock car race flag to flag is a compelling watch. In 1979, Daytona 500 by CBS Sports was getting this motorsports brand firmly established in mainstream American culture.
In years past, if you wanted to see a NASCAR event on the tube, chances are they were covered either in the last half of the race or one hour—condensed highlight reels aired on ABC's Wide World of Sports.
The only publicity that the sport would receive besides these delayed or condensed airings was on the newspapers of the southeast, nary making a noise in points elsewhere in the lower 48.
CBS Sports, who recruited most of the MRN Radio crew of the 1970s like Ken Squier and Ned Jarrett, decided to make a bold venture into covering a long regional sport into the national realms of relevance in the same vein as the NBA.
Crazy? Perhaps.
These may be lines muttered in places not below the Mason-Dixon Line:
Who would be so indulgent in following an event with more than thirty cars just traversing around a circle?
CBS Sports, are you guys nuts?!? Stick with the tennis and hardcourt of the major hubs.
Nobody is going to watch this Southern crap!
Call it magic, divine intervention, or the racing gods who wanted America to be introduced to an interesting sporting event with the feel of a Super Bowl, with drivers, crews, and participants that were like your close family and friends. A major snow storm spectacle buried the East Coast into their homes, leaving stranded and cabin fever residents relegated to watch the TV.
And low and behold, but for anyone who tuned into that historic broadcast brought to millions of homes live on local CBS affiliates, those viewers would witness the first flag-to-flag coverage of the Daytona 500.
Whether you're an old school fan or a fan who recently became addicted to the sport, February 18, 1979 is a date that might as well be a holiday on the NASCAR calendar. Just among the highlights of that race:
- Dale Earnhardt leading his very first 500 miler at the 2.5 mile facility.
- 37 lead changes among 13 drivers.
- Cale Yarborough's epic and successful quest to get back into the lead lap (significant in a later bullet point).
- A late race segment that went virtually caution free...until the last lap.
- A last lap lead change.
- Richard Petty's sixth Daytona 500 win in his storied career.
- And oh yea...The Fight. The Allison Brothers versus the three-time and defending NASCAR Winston Cup Grand National Champ Yarborough...that resulted in two mangled up speed bullets that hooked fenders and met the third turn wall and grass. Those fabled lines announced by Ken Squier:
"And there's a fight...between Cale Yarborough and Donnie Allison...the tempers, overflowing, you know they have lost!"
All of this and more was aired to millions of homes in America all thanks to the men and women who were there at the Florida track, all members of CBS Sports.
When it seemed like the debut venture into this now national phenomenon appeared difficult to top, the network's efforts in that year's Great American Race (a moniker affectionately made by Ken Squier to give prestige to the event once overshadowed by the Greatest Spectacle of All in Racing aka the Indianapolis 500) led to several innovations in future broadcasts like:
- The in-car camera
- Booth-to-driver communication
- Speed shots by robotic or camerman stationed strategically around DIS
We make take these aspects of a NASCAR broadcast for granted these days, as they are a common element to the telecasts by present day media partners Fox Sports, TNT, and the ESPN family of networks.
Nowadays, we can track the telemetry and interval of targeted drivers. The cars from the leader of the race, listen to radio communications between drivers and teams through scanners or online scoring casts of each race, and the pre-race shows are inundated with interviews and entertainment that may seem lavish or over-the-top to the viewer who wants to view "the damn race."
CBS and Fox have covered many memorable Daytona 500s over the past thirty years, from unthinkable upsets that propelled unknown drivers to the spotlight, fan favorites earning a long overdue victory in the prestigious event, to tragedies that have forever changed the racing world outlook.
The network would provide an emotional and heartwarming family affair in the 1988 season opener, where the Allison clan once again found themselves in the spotlight of NASCAR's most premier race.
This time, however, it was Bobby Allison and his son, Davey, who were contending for the win with a nervous Judy Allison watching her husband and son on the track. Ultimately, it would prove to be Bobby Allison's finest hour, defeating son Davey and celebrating his last victory in Daytona with his family around him.
A year later, the outcome of the 21st renewal of the Daytona 500 would come down to some last minute dramatics and a wily veteran, champion driver who, until Dale Earnhardt nearly a decade later, had been snakebitten by the World Center of Racing.
Darrell Waltrip, a three-time NASCAR champion and still in the prime of his motorsports game, was piloting the #17 Tide Chevy Monte Carlo amongst the front runners, with the leaders juggling with fuel mileage conservation.
Having lost the race in every possible way, Ol' DW, when inheriting the lead in the last laps of the event, had almost all reasons in the world to believe that the race was his to lose.
Every ounce of fuel counted, and Waltrip would finally capture that elusive 500 win, ironically, in his 17th start in the Great American Race. In a year where his public image with the fans would dramatically shift from a vehement villain to a fan's champion, the Franklin, Tennessee native did about one of the most memorable celebrations in stock car racing.
Ecstatic and elated, Waltrip spiked his helmet on the grounds of Victory Lane in the style of Cinncinatti Bengals star fullback, Ickey Woods. Almost equally as poignant as the call of the '79 Daytona 500, Waltrip emotionally uttered the following words to CBS reporter Mike Joy:
"This is the Daytona 500, isn't it? Don't tell me it isn't...THANK GOD!"
The 1990s would provide many illustrious and captivating chapters in NASCAR's most prestigious and season opening race. It might as well have been racing's soap opera called "Dale Earnhardt and The Daytona 500 That Got Away." Case in point:
1990: With a car that had been nearly unbeatable all afternoon long, three-time NASCAR Winston Cup titlist Dale Earnhardt had basically wrapped up and assured his place in the winner's circle...or did he?
A piece of debris down the backstretch did "The Intimidator" in from a certain victory to a disappointing fifth place finish, although he remarkable kept his Goodwrench Chevy off the wall. The damage was done, however, with Derrike Cope in the #10 Purolator Chevy from Bob Whitcomb racing taking the win.
1993: In perhaps a recurring theme throughout the 1990s, Dale Earnhardt again had a fast and dominant racecar, the first Daytona 500 without Richard Petty behind the wheel of his famed STP car. A tire didn't cost Earnhardt his precious Daytona 500 win this time around.
It was just a matter of the wrong lane and momentum from a Geoff Bodine's push of Dale Jarrett to the lead. The end result? A Dale and Dale Show with Jarrett taking the charge, and a proud papa/color commentator named Ned Jarrett with the call on Valentine's Day of 1993:
"Come on, Dale! Go baby, go! Alright, c'mon! I know he's got it to the floorboard, and he can't do anymore. C'mon, don't let him get to the inside of you coming around in this turn.
Here he comes, Earnhardt, it's the Dale and Dale Show as we come off in turn 4. You know who I'm pulling for, it's Dale Jarrett, bring her to the inside, Dale, don't let him get down there. He's gonna make it, Dale Jarrett is going to win the Daytona 500!!!! Alright!!! Oh look at Martha, oh dear, she's...oh can you believe it? Oh man!"
1998: Following a frustrating defeat in his 19th try at the 500 (when he flipped down the backstretch but proceeded to remarkably finish the race with a battered Chevy), the #3 Chevy was once again at the front of the pack in one of the fastest 500s of all time. The pace was unbelievable and the driving that day seemed nearly flawless by all the drivers in the field that afternoon.
About the strongest challenger to Earnhardt on that fateful day was the Jeff Gordon in his DuPont Chevy. However, a damaged air dam greatly affected the aerodynamics of his #24 car and Gordon's chances of repeating his 500 win.
While Earnhardt's path to a 500 win seemed to be closer to realization, challenges from the lead pack of Bobby Labonte, Rusty Wallace, Ken Schrader, and Jeremy Mayfield gave the fan favorite a run for all his money. Would the Kannapolis, North Carolina fall victim to another defeat from the understandable to the unimaginable?
Not this time. Holding off the advances of Labonte, Mayfield, Wallace and others, Earnhardt would find the high life, ending a 59 race winless skid with in an emphatic style. About every member of the 43 teams that competed in that year's Daytona 500 greeted Earnhardt with a high five, all lined up on pit road to salute the 7-time champion.
With these moments in mind, Ned Jarrett and the CBS network may not be around at the Daytona 500, either retiring from the racing scene or venturing on to different projects after the final CBS-broadcasted 500 in 2000.
Those memories live on in VHS tapes, DVDs, and documentaries in countless media outlets and homes.
However, some long time fixtures of the channel are still around with present day partner, Fox Sports, mainly Dr. Dick Berggren who covers the frantic action on pit road with his always dramatic delivery, and play-by-play announcer Mike Joy, who also covered the events in the pits for CBS. And long time CBS leadman Ken Squier makes the appearance at Daytona for Fox's sister network, SPEED, with his observations and analysis for Speedweeks.
So, when we fans tune in to this Sunday afternoon's broadcast of the Daytona 500, surely on our minds is our driver's chances of winning the biggest race of the season. We're thinking of all the off season changes, the preliminary races that have given us some sample shots of the big show, and perhaps resorting to our pre race rituals that may aid Jeff Gordon, Dale Earnhardt Jr. or Mark Martin into Gatorade Victory Lane.
But let's not forget that bold venture back in 1979—one that, now marking its 30th anniversary, is a broadcast that will last for the ages.